through innovative perspectives

I’m Shirish Kulkarni, an award-winning journalist, researcher and community organiser. I develop new ways to build more effective, engaging and inclusive journalism.

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Award-winning journalist, researcher & community organiser

I have more than 25 years experience working in all the UK’s major broadcast newsrooms, and at The Bureau of Investigative Journalism. I am currently News Innovation Research Fellow at Media Cymru and JOMEC – Cardiff University’s Journalism School. My expertise spans innovation, storytelling, AI, inclusion, mental health and engaged journalism.

My research on “Reflective” and “Modular” Journalism has had global impact in newsrooms, and I’ve presented my work at the Reuters Institute, the World Association of News Publishers, for the European Journalism Centre and many others.

As well as being a Member of BAFTA and a Fellow of the Royal Society of Arts, I’m a member of the Welsh Government’s Working Group on Public Interest Journalism and Expert Panel on the Devolution of Broadcasting & Communications. I am also the founder of Inclusive Journalism Cymru, a network aimed at fostering and supporting a more inclusive journalism sector.


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A cutting-edge innovator, speaker & consultant

I offer a range of speaking, research & development, consultancy and training services, and work with a number of high profile organisations and clients across the world.


“Shirish is an extraordinarily passionate journalist and a captivating speaker, whose profound knowledge of the subject, combined with his warm nature, make him a well-rounded and sought-after professional.”

Marcela Kunova  //  Editor,


“Shirish is one of the few people in this industry who not only understands the key issues we face around inclusion and representation, but has solutions.”

Adam Thomas  //  Director, European Journalism Centre


“Every so often, a refreshing voice pops up with ideas on how to make journalism more relevant. Shirish is one such voice. He approaches the challenge from the audience perspective and makes such good sense that he demands attention.”

Cherilyn Ireton  //  Director, World Editors’ Forum


“Shirish is a thought provoking, original speaker, who has carried out ground breaking research on storytelling, diversity and the emotional cost of reporting.”

Meera Selva  //  Reuters Institute for the Study of Journalism


“Shirish is smart, straight-talking and compassionate, and I am always interested in what he has to say.”

Jonathan Heawood  //   Executive Director, Public Interest News Foundation


“One of the most comprehensive and precise critiques of the current media landscape that I’ve heard – I was shouting ‘YES!’ at every turn.”

John Burn-Murdoch  //  Financial Times

The 7 Building Blocks

Creating a new, reflective, journalism

New approaches to Storytelling

For too long, journalism has relied on tired narrative habits. Human beings are hard-wired for stories, because they help us navigate the world. However, the structures journalists use are often confusing and opaque. By looking beyond the “inverted pyramid” we can find new forms of narrative that help us understand the world better.

The information citizens need

Journalists need to reflect on whether the content we prioritise is the information citizens really need to help them understand the world. By thinking more creatively, and remembering journalism is a service, we  can help citizens engage with our work and participate more deeply in society.

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Encouraging deeper understanding

Journalism’s focus on breaking – or at least “moving” – news is often to the detriment of broader context and understanding. By providing citizens with a wider lens – looking at the big picture – we can help people engage with and understand stories better.

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Reflecting the whole of society

Innovation in storytelling isn’t just about telling stories differently, it’s about telling different stories. By listening to different perspectives and genuinely hearing them, we can better reflect society and start to rebuild trust.

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We all have power

We’re not just “victims of the news”, we are all citizens of our communities and have our own power. By offering people a way to feel involved in the world, and showing they can make a difference, we give citizens agency in our storytelling.

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Making sense of the world

The tone of voice we use to communicate is often horribly old-fashioned and formulaic. It largely relies on habits from the newspaper age, and our presentation of news rarely takes advantage of all the digital tools that are available to us. By writing more clearly and accessibly we can better communicate with all our citizens.

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Winning back trust

The collapse of trust in journalism is the single biggest problem facing the industry. If we don’t win back trust, journalism won’t have a future. We can start that process through radical transparency at all stages of the journalistic process.

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Latest Insights

Read more about my work on storytelling, innovation, research & development, mental health and inclusion.

Storytelling • 9 January 2024

How to Read the News – BBC Radio 4

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Product • Storytelling • 2 January 2024

Hiraeth Podcast

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Engaged journalism • Storytelling • 19 December 2023

“News for All” – Week Note 8

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Find out how to build better journalism

Get in touch here if you’d like to book me to work with your organisation

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