Product Insight

Why we should avoid ‘news avoidance’

I’ve written for about why I think talking about ‘news avoidance’ stops us from understanding the real issues for our users.

“people desperately crave information that orientates them in the world and helps them understand it. They are crying out for journalism that fulfills a “sensemaking” role for them, but end up disappointed.

These are “frustrated sense seekers” rather than news avoiders. They are making a rational decision not to consume our products. That failure is on us, but it also means there are opportunities to address that frustration – largely by telling different stories in different ways.”

I also spoke to Ritvvij Parrikh from The Times of India, and Sam Joiner from The Financial Times, about how they’re making sense of the world through editorial innovation.

Has this sparked ideas for you?

Do get in touch if you want to pick up on any of these thoughts.