Insight

Solutions to news avoidance

Trust in news is at an all-time low. A polarising news cycle is one of the reasons but there are many other factors: negative news topics, poor website experience, aggressive media commentators, social media platforms, the value of news and audiences’ understanding of how the industry operates and is regulated.

The “coronabump” of trust in 2021 reminded us that there is no substitute for quality journalism at a time of need. But newsrooms need longer-term strategies to foster industry-wide improvement.

I spoke alongside Benjamin Toff from the Reuters Institute, Mark St Andrew from Tortoise and Mary Walter Brown from the News Revenue Hub.

Has this sparked ideas for you?

Do get in touch if you want to pick up on any of these thoughts.

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